To make something look good in color, it’s best to make sure it looks good in greyscale. Why? Because if there’s not enough contrast in greyscale, then there’s probably not enough contrast in color.
Pay extra attention to this when working in print or on a logo. If someone can’t run off a copy at their office printer—or if you can’t embroider it on a hat, then it still needs work.
Get the 7 Deadly Sins of Typography and learn the small tips that make the big differences.
Download the 9 Best Fonts You Already Have to learn what makes a font good. You’ll also see a breakdown of the best fonts in your library.
Read the 7 Essential Typographic Layout Systems and start creating beautiful layouts that stand out. Every. Single. Time.
Read Design a Landing Page in 4 Steps and start creating effective web pages.
Read the Illustrated Guide to Type Measurements and how to evaluate your typographic landscape.
