Type & Color

Lesson 3: Emphasis

What’s in this lesson

  1. What is emphasis?
    Emphasis as contrast, and contrast as overcoming change blindness.
  2. Type Size
    Finding the threshold for contrast in various type sizes. Is a 10% difference enough, or does it need to be larger?.
  3. Type Alignment
    Noticing the differences between various alignments for your type, and seeing what makes contrast.
  4. Type Choices
    Creating pairs of fonts that look good together, while not clashing.
  5. Color
    How to pick colors that are distinct enough to create contrast.

Case Study: Business Card

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