Type & Color
Lesson 3: Emotion
What’s in this lesson
- How are type and color connected to emotions?
Emotions are linked to memories, science, and society.
Memories are largely based on science and society (we have fairly similar experiences), and it’s hard to plan for the exceptions.
Light wavelengths actually impact how we perceive the personalities of colors.
If you’re designing for people from another culture, do your homework.