Tip #8: Flush left to avoid ugly “rivers”

When you’re writing—you usually have a few options for text alignment—at least, in MS Word, you can flush left, center, flush right, or justify. Justify in Word actually means left justify, so I’m going to call it that. Basically, justifying …

Tip #7: Use fonts in concord or contrast, but not conflict.

When choosing fonts and making font combinations, you pretty much have two good options: use only one typeface, or use two that create contrast. Essentially, you don’t want to choose two typefaces that are too similar—that conflict. Here’s an example …

Tip #5: 9 point is not too small*

When you’re working in print, don’t be afraid of small text. You were probably taught to hover around 12pt., which is a perfectly fine size, but it doesn’t need to be the default. Most printed documents will read perfectly fine …

Tip #4: Don’t letter space the lower case

What is letter spacing? Letter spacing is adding extra space between letters. It is the result of positive tracking, with tracking referring to the average space between letters. Why would someone letter space anything? Well, something in all caps or …