Bodoni is an essential example of a rational serif; it is very constructed, with very little relating back to calligraphy. Bodoni isn’t great for paragraphs of text, but works well for elegant headlines and logos. In fact, many of the …
Caslon is great for anything
Caslon is what’s referred to as a “Transitional Serif” because it helped the shift from calligraphic designs to more constructed styles. Originally designed in the UK by William Caslon, this typeface is very common, as many printers and designers treat …
What makes Garamond so good?
Garamond is the name for any typeface based on the work of Claude Garamond, a 16-th century French punch-cutter. Basically, he was extremely influential in creating moveable type of “Roman” faces, the kinds we use. Before Garamond, most type was …
How to pick the best font.
Picking the right font for a project is honestly difficult. Where do you even start? You have dozens or hundreds of fonts installed on your computer… And scrolling through them feels like a never-ending task that usually leads nowhere. So …
Tip #22: Know the difference between Helvetica and Arial
Helvetica comes on Macs and Arial comes on PCs, but that’s not the end of what divides them. Arial was acutally designed in-house at Microsoft to have the same spacing as Helvetica; basically, this means that if you took a …
