Don’t worry. You don’t need a personal logo. Why not? Because your name is unique enough. Do I have a logo? Hell no. I don’t even think about it. Really. If you went through my notebooks, the most recent “Lucas …
43—How to set proper leading in Word, Adobe Programs, and the Web
Leading means: the height from the baseline (bottom) of one line of text to the baseline of the next line of text. Some people, especially digital-first people, call this “line height.” The term leading actually comes from the days of …
41—Create story with color
One of the key ways to create a story in your design is to use transitions and contrasts of color. For example, using a gradient in your design is an easy way to lead the eye from one place to …
40—Direct people’s gaze
Once you’ve made them look, it’s time to direct the person to what’s important. What is the graphic about in-depth? Why should people care? What action do you want people to take? To learn more about the proper order of …
39—Grab people’s eye.
Easier said than done? Yeah, you’re probably right. But it isn’t so hard as you think. The fact is, unless the person is walking around with their eyes closed (or is blind) they will at least see your work, now …
