What is letter spacing? Letter spacing is adding extra space between letters. It is the result of positive tracking, with tracking referring to the average space between letters. Why would someone letter space anything? Well, something in all caps or …
Tip #3: Know your dashes from your dashes from your hyphen
There are three main horizontal strokes, not counting an underscore, used in English: the em dash (—), the en dash (–), and the hyphen (-). Em dashes are the longest at about the width of a capital M. They’re used …
Tip #2: Centering is Lazy
It’s easy to make something look okay by centering it. But, I warn you, it will almost never get past okay—it will almost never be good.
Tip #1: Don’t use Arial…
Or Comic Sans… Or Papyrus… Or Times New Roman. It’s not that they’re inherently bad—it’s that they denote apathy.
Axial Layouts
I want to dive into Axial designs—they’re weird, but not THAT weird. Axial designs are right in the middle of the weirdness spectrum. Some of the systems we’ll talk about are really strange—radial, dilational, transitional—and some are pretty normal—grid, bilateral, …
