Design a Landing Page in 4 Steps

Download Design a Landing Page in 4 Steps and learn how to convert visitors into customers and clients. This free PDF will walk you through steps of producing a landing page that actually works.

Most designers aren’t writers, advertisers, coders. This simple eBook will take out the guesswork when crafting your page. Inside, you’ll see…

  • The legendary AIDA formula you can use to write killer content
  • How sticky-notes will completely change your design process
  • Why color and type are important to increasing engagement
  • How to put it all into action and create your site

How to sell-out a $60,000 conference with one webpage.

Lucas Czarnecki May 19th, 2016


Almost every client I’ve ever had has asked me to create a landing page for them. They want more customers, more clients, and more leads. Here’s what the pages we’ve made have produced:

  • More than 3000 ticket sales
  • $150,000+ revenue
  • 10,000 email signups
  • Thousands of new customers and clients

We did all of this by focusing on one thing: converting the visitors we were already getting. That means: for every 10 people visiting the website, we wanted at least 5 of them to purchase, sign up, or fill out a contact form.

So how do you do this? By following tried-and-true formulas that set off mental triggers to buy.

The first formula that I use for writing the content is AIDA, or:

  • Attention
  • Interest
  • Desire
  • Action

Just like when you’re meeting someone, you need an impressive first 10 seconds to earn the next minute. Then the next minute will earn the next 15. The next 15 will determine if you’ll be friends or not.

Convincing people to signup, purchase, download, or whatever else is exactly the same way. You need to grab their attention before earning their interest; you need to interest them before attaining their desire, and so on.

So to sell-out a conference to the tune of $60,000, I thought of what unique features would make a good first impression and boiled those down to a simple sentence. Then went step by step through AIDA to convince the audience to register.

AIDA only helps with writing, though—it doesn’t help with the design. And it’s not always what you say, but how you say it.

To get a detailed walk through of how to write, design, and build a landing page from scratch, download the free eBook below.