40—Direct people’s gaze

Once you’ve made them look, it’s time to direct the person to what’s important. What is the graphic about in-depth? Why should people care? What action do you want people to take? To learn more about the proper order of …

39—Grab people’s eye.

Easier said than done? Yeah, you’re probably right. But it isn’t so hard as you think. The fact is, unless the person is walking around with their eyes closed (or is blind) they will at least see your work, now …

38—Consider time

This is the first tip I’ve posted in a while. My fulltime job is as Marketing Manager for a nonprofit that puts on a giant festival each April. It’s called the Tom Tom Founders Festival, and you should definitely check …