Type & Color

Lesson 3: Emphasis

What’s in this lesson

1. What is emphasis?
   Emphasis as contrast, and contrast as overcoming change blindness.
2. Type Size
   Finding the threshold for contrast in various type sizes. Is a 10% difference enough, or does it need to be larger?.
3. Type Alignment
   Noticing the differences between various alignments for your type, and seeing what makes contrast.
4. Type Choices
   Creating pairs of fonts that look good together, while not clashing.
5. Color
   How to pick colors that are distinct enough to create contrast.

Case Study: Business Card