Type & Color
Lesson 3: Emotion
What’s in this lesson
- How are type and color connected to emotions?
Emotions are linked to memories, science, and society. - Memories
Memories are largely based on science and society (we have fairly similar experiences), and it’s hard to plan for the exceptions. - Science
Light wavelengths actually impact how we perceive the personalities of colors. - Society
If you’re designing for people from another culture, do your homework.