Type & Color

Lesson 3: Emotion

What’s in this lesson

  1. How are type and color connected to emotions?
    Emotions are linked to memories, science, and society.
  2. Memories
    Memories are largely based on science and society (we have fairly similar experiences), and it’s hard to plan for the exceptions.
  3. Science
    Light wavelengths actually impact how we perceive the personalities of colors.
  4. Society
    If you’re designing for people from another culture, do your homework.