The measure of a paragraph Is the number of characters (letters, numbers, spaces, punctuation, etc.) wide it is. I.e. Here’s a line of text: Every morning, I love good type and hate sheep-thieves. The measure is: 45 If the measure …
Tip #9: Don’t use too much emphasis
There are plenty of ways to emphasize something (see the tip on headers here), but you really don’t need to use multiple at a time. Larger and thinner? Cool. All caps? Fine. Underlined? Alright. Bold and underlined? No. No no …
Tip #8: Flush left to avoid ugly “rivers”
When you’re writing—you usually have a few options for text alignment—at least, in MS Word, you can flush left, center, flush right, or justify. Justify in Word actually means left justify, so I’m going to call it that. Basically, justifying …
Tip #7: Use fonts in concord or contrast, but not conflict.
When choosing fonts and making font combinations, you pretty much have two good options: use only one typeface, or use two that create contrast. Essentially, you don’t want to choose two typefaces that are too similar—that conflict. Here’s an example …
Tip #6: Try using something other than size to create hierarchy
If a page (printed or on a screen) is designed well, it’s obvious what is a header and what’s body text. Normally, the header is larger, but it doesn’t have to be. There are all kinds of ways you can …
