When you’re working in print, don’t be afraid of small text. You were probably taught to hover around 12pt., which is a perfectly fine size, but it doesn’t need to be the default. Most printed documents will read perfectly fine …
Tip #4: Don’t letter space the lower case
What is letter spacing? Letter spacing is adding extra space between letters. It is the result of positive tracking, with tracking referring to the average space between letters. Why would someone letter space anything? Well, something in all caps or …
Tip #3: Know your dashes from your dashes from your hyphen
There are three main horizontal strokes, not counting an underscore, used in English: the em dash (—), the en dash (–), and the hyphen (-). Em dashes are the longest at about the width of a capital M. They’re used …
Tip #2: Centering is Lazy
It’s easy to make something look okay by centering it. But, I warn you, it will almost never get past okay—it will almost never be good.
Tip #1: Don’t use Arial…
Or Comic Sans… Or Papyrus… Or Times New Roman. It’s not that they’re inherently bad—it’s that they denote apathy.