Picking the right font for a project is honestly difficult. Where do you even start? You have dozens or hundreds of fonts installed on your computer… And scrolling through them feels like a never-ending task that usually leads nowhere. So …
44—You don’t need a personal logo.
Don’t worry. You don’t need a personal logo. Why not? Because your name is unique enough. Do I have a logo? Hell no. I don’t even think about it. Really. If you went through my notebooks, the most recent “Lucas …
43—How to set proper leading in Word, Adobe Programs, and the Web
Leading means: the height from the baseline (bottom) of one line of text to the baseline of the next line of text. Some people, especially digital-first people, call this “line height.” The term leading actually comes from the days of …
42—Create story with layout
Layout is a powerful tool to create intrigue and guide the eye over time. There aren’t hard-and-fast rules here; every composition is an experiment. Here are examples of some pretty successful ones: This poster by Josef Müller-Brockmann (the best poster …
41—Create story with color
One of the key ways to create a story in your design is to use transitions and contrasts of color. For example, using a gradient in your design is an easy way to lead the eye from one place to …
