Once you’ve made them look, it’s time to direct the person to what’s important. What is the graphic about in-depth? Why should people care? What action do you want people to take? To learn more about the proper order of …
39—Grab people’s eye.
Easier said than done? Yeah, you’re probably right. But it isn’t so hard as you think. The fact is, unless the person is walking around with their eyes closed (or is blind) they will at least see your work, now …
Tip #37: Gestalt—Closure
Closure is a little more tricky to explain, but basically, the figure can sometimes relate to the ground in ways that implies other objects. In other words, your mind can connect dots to create new images. The examples below all …
Tip #36: Gestalt—Common fate
We perceive things that move together as being in a group with meaningful connections. In the video below, at first you see one group of circles, but shortly afterwards, your brain separates this group into two different groups, and it …
Tip #35: Gestalt—Good continuation
When figures create a pattern, we more easily understand and interpret them. In the example below, you can see the same data proposed in two different orders. The order on the left creates no clear patter, so your brain struggles …
