When choosing fonts and making font combinations, you pretty much have two good options: use only one typeface, or use two that create contrast. Essentially, you don’t want to choose two typefaces that are too similar—that conflict. Here’s an example …
Tip #6: Try using something other than size to create hierarchy
If a page (printed or on a screen) is designed well, it’s obvious what is a header and what’s body text. Normally, the header is larger, but it doesn’t have to be. There are all kinds of ways you can …
Tip #5: 9 point is not too small*
When you’re working in print, don’t be afraid of small text. You were probably taught to hover around 12pt., which is a perfectly fine size, but it doesn’t need to be the default. Most printed documents will read perfectly fine …
Tip #4: Don’t letter space the lower case
What is letter spacing? Letter spacing is adding extra space between letters. It is the result of positive tracking, with tracking referring to the average space between letters. Why would someone letter space anything? Well, something in all caps or …
Tip #3: Know your dashes from your dashes from your hyphen
There are three main horizontal strokes, not counting an underscore, used in English: the em dash (—), the en dash (–), and the hyphen (-). Em dashes are the longest at about the width of a capital M. They’re used …