39—Grab people’s eye.

Easier said than done? Yeah, you’re probably right. But it isn’t so hard as you think. The fact is, unless the person is walking around with their eyes closed (or is blind) they will at least see your work, now …

Tip #28: Use hanging punctuation

Punctuation takes up only a fraction of the vertical space that letters use. So there’s usually a bunch of space either above them (in the case of . , _ &c.) or below them (in the case of ” ‘ …

Tip 15: Keep things clean

You can use reds—you can use greys. You CAN use anything under the sun, but it’s often best to keep things nice and simple. Say you’re making cards in your design—should you use red and blue backgrounds, forcing you to …

Tip #8: Flush left to avoid ugly “rivers”

When you’re writing—you usually have a few options for text alignment—at least, in MS Word, you can flush left, center, flush right, or justify. Justify in Word actually means left justify, so I’m going to call it that. Basically, justifying …