Branding the Cville Design Week
Everyone has little crazy ideas. Sometimes they’re crazy enough to forget, and sometimes they’re crazy enough… they just might work. I’ve launched a tiny design festival in my town of Charlottesville, Virginia. It took place in mid-November and it was …
40—Direct people’s gaze
Once you’ve made them look, it’s time to direct the person to what’s important. What is the graphic about in-depth? Why should people care? What action do you want people to take? To learn more about the proper order of …
Tip #32: Gestalt—Similarity
When objects look like each other, people perceive them as having a meaningful connection. I.e. if things look the same, people interpret them as being in a group together. This might seem like… duh. But in all reality, when you …
Tip 26: Make it look good in black and white
To make something look good in color, it’s best to make sure it looks good in greyscale. Why? Because if there’s not enough contrast in greyscale, then there’s probably not enough contrast in color. Pay extra attention to this when …
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