Tip #7: Use fonts in concord or contrast, but not conflict.

When choosing fonts and making font combinations, you pretty much have two good options: use only one typeface, or use two that create contrast. Essentially, you don’t want to choose two typefaces that are too similar—that conflict. Here’s an example …

Tip #1: Don’t use Arial…

Or Comic Sans… Or Papyrus… Or Times New Roman. It’s not that they’re inherently bad—it’s that they denote apathy.