Rockwell is a very popular slab serif, or Egyptian, typeface. In this style, which is getting super popular now, the serifs are usually unbracketed and have the same stroke weight as the main strokes (i.e. they’re really big). They also …
Palatino never gets old
Designed by the late Hermann Zapf, Palatino is a humanist serif (like Garamond) created in 1948. Based on older, calligraphic letters, Palatino looks almost like writing done with a broad-nib pen. While made for headlines, it has experienced great popularity …
Century is underrated
Century was designed in the late 1800’s for use as body text in Century magazine. Based on Scotch Modern, a variation of Rational, letterforms, Century has grown in popularity for books, periodicals, magazines, and other texts meant to be read …
Georgia works great on small screens
Georgia was designed by Matthew Carter for Microsoft back in 1993. It was made to be legible when printed at small sizes or on a low-res screen (like the kind used in the early 1990s). It’s a transitional serif, so …
Bodoni adds class to text
Bodoni is an essential example of a rational serif; it is very constructed, with very little relating back to calligraphy. Bodoni isn’t great for paragraphs of text, but works well for elegant headlines and logos. In fact, many of the …
