There are two different marks that look pretty similar, hatch marks (' & ") and curly quotes(‘, ’, “, & ”) Hatch marks show feet: 4'; and inches: 11". Curly quotes show contractions: can’t; and quotes: “No way, I’m not …
Tip #3: Know your dashes from your dashes from your hyphen
There are three main horizontal strokes, not counting an underscore, used in English: the em dash (—), the en dash (–), and the hyphen (-). Em dashes are the longest at about the width of a capital M. They’re used …