There are two different marks that look pretty similar, hatch marks (' & ") and curly quotes(‘, ’, “, & ”)
Hatch marks show feet: 4'; and inches: 11".
Curly quotes show contractions: can’t; and quotes: “No way, I’m not stealing sheep!”
Know the difference, and use them accordingly.
Subscribe and get the 52-page PDF for free.
Get the 7 Deadly Sins of Typography and learn the small tips that make the big differences.
Download the 9 Best Fonts You Already Have to learn what makes a font good. You’ll also see a breakdown of the best fonts in your library.
Read the 7 Essential Typographic Layout Systems and start creating beautiful layouts that stand out. Every. Single. Time.
Read Design a Landing Page in 4 Steps and start creating effective web pages.
Read the Illustrated Guide to Type Measurements and how to evaluate your typographic landscape.
