Leading is basically another way of saying line-height. And line-height describes the total distance from the bottom of one line of type to the bottom of the next line of type. Here’s a little graphic that shows what I’m talking …
Tip #10: Keep your measure between 45 and 70
The measure of a paragraph Is the number of characters (letters, numbers, spaces, punctuation, etc.) wide it is. I.e. Here’s a line of text: Every morning, I love good type and hate sheep-thieves. The measure is: 45 If the measure …
Tip #8: Flush left to avoid ugly “rivers”
When you’re writing—you usually have a few options for text alignment—at least, in MS Word, you can flush left, center, flush right, or justify. Justify in Word actually means left justify, so I’m going to call it that. Basically, justifying …
Tip #6: Try using something other than size to create hierarchy
If a page (printed or on a screen) is designed well, it’s obvious what is a header and what’s body text. Normally, the header is larger, but it doesn’t have to be. There are all kinds of ways you can …
Tip #2: Centering is Lazy
It’s easy to make something look okay by centering it. But, I warn you, it will almost never get past okay—it will almost never be good.
