Once you’ve made them look, it’s time to direct the person to what’s important. What is the graphic about in-depth? Why should people care? What action do you want people to take? To learn more about the proper order of …
Tip #33: Gestalt—Proximity
When objects are closer together, we automatically perceive them as being in a group. Again, that sounds obvious, but it’s pretty interesting how it works. For example, proximity actually often trumps similarity. In the lefthand example below, you see a …
Tip #17: Make actions discoverable
Engineers always know what actions are possible in their products, but users have no idea. If you want a user to use a feature of your product, you need to tell them it’s there. But don’t expect them to read …
Tip #16: Keep the important things in reach
Your thumbs can only stretch so far. See, on the computer—where everyone first learned how to design interfaces—it didn’t matter if the buttons went at the bottom or at the top because the mouse could go anywhere. In fact, the …
Tip 15: Keep things clean
You can use reds—you can use greys. You CAN use anything under the sun, but it’s often best to keep things nice and simple. Say you’re making cards in your design—should you use red and blue backgrounds, forcing you to …
