eBook by Lucas CzarneckiIf you’ve ever had a question about design measurements, this is for you. Rather than going into the x-height, kerning, or other things that can be measured, this guide is meant to explain the units in which …
Tip #28: Use hanging punctuation
Punctuation takes up only a fraction of the vertical space that letters use. So there’s usually a bunch of space either above them (in the case of . , _ &c.) or below them (in the case of ” ‘ …
Tip #14: Use curly quotes when quoting
There are two different marks that look pretty similar, hatch marks (' & ") and curly quotes(‘, ’, “, & ”) Hatch marks show feet: 4'; and inches: 11". Curly quotes show contractions: can’t; and quotes: “No way, I’m not …
Tip #11: Use a true ellipses, not 3 full stops
When you’re typing, make sure to swap in a true ellipses (…) in place of three full stops (…). Your computer may do this on its own, so double-check by clicking the left arrow key and making sure it’s one …
Tip #3: Know your dashes from your dashes from your hyphen
There are three main horizontal strokes, not counting an underscore, used in English: the em dash (—), the en dash (–), and the hyphen (-). Em dashes are the longest at about the width of a capital M. They’re used …
