Have you ever read something and thought: What the hell does that say? It happens to me all the time. Usually it’s because the designer picked a terrible font. Other times the designer ignored spacing (and didn’t kern). Musicians create …
Futura was the future
Futura is a geometric sans-serif, meaning (a) that it has no serifs—those little feet you see on Garamond and Caslon—and (b) it’s made of simple shapes—circles, triangles, and rectangles—as opposed to other faces, which are meant to look at least …
Rockwell is all the craze right now
Rockwell is a very popular slab serif, or Egyptian, typeface. In this style, which is getting super popular now, the serifs are usually unbracketed and have the same stroke weight as the main strokes (i.e. they’re really big). They also …
Century is underrated
Century was designed in the late 1800’s for use as body text in Century magazine. Based on Scotch Modern, a variation of Rational, letterforms, Century has grown in popularity for books, periodicals, magazines, and other texts meant to be read …
How to pick the best font.
Picking the right font for a project is honestly difficult. Where do you even start? You have dozens or hundreds of fonts installed on your computer… And scrolling through them feels like a never-ending task that usually leads nowhere. So …
