Don’t worry. You don’t need a personal logo. Why not? Because your name is unique enough. Do I have a logo? Hell no. I don’t even think about it. Really. If you went through my notebooks, the most recent “Lucas …
43—How to set proper leading in Word, Adobe Programs, and the Web
Leading means: the height from the baseline (bottom) of one line of text to the baseline of the next line of text. Some people, especially digital-first people, call this “line height.” The term leading actually comes from the days of …
39—Grab people’s eye.
Easier said than done? Yeah, you’re probably right. But it isn’t so hard as you think. The fact is, unless the person is walking around with their eyes closed (or is blind) they will at least see your work, now …
Tip #29: The difference between Art and Design
Everyone should know the difference between art and design. Art tries to capture a metaphysical truth about the world. It tries to evoke emotion. It tries to say something in itself. Design tries to be a crystal goblet—invisibly holding its …
Tip #27: The Difference between Obliques and Italics
Most people don’t realize this, but Italics are actually an entirely different alphabet than the lowercase roman alphabet. Italic letters are constructed differently to resemble hand writing—they do not have to be slanted. I repeat: Italic does not mean slanted. …
