Futura was the future

Futura is a geometric sans-serif, meaning (a) that it has no serifs—those little feet you see on Garamond and Caslon—and (b) it’s made of simple shapes—circles, triangles, and rectangles—as opposed to other faces, which are meant to look at least …

Rockwell is all the craze right now

Rockwell is a very popular slab serif, or Egyptian, typeface. In this style, which is getting super popular now, the serifs are usually unbracketed and have the same stroke weight as the main strokes (i.e. they’re really big). They also …

Palatino never gets old

Designed by the late Hermann Zapf, Palatino is a humanist serif (like Garamond) created in 1948. Based on older, calligraphic letters, Palatino looks almost like writing done with a broad-nib pen. While made for headlines, it has experienced great popularity …

Century is underrated

Century was designed in the late 1800’s for use as body text in Century magazine. Based on Scotch Modern, a variation of Rational, letterforms, Century has grown in popularity for books, periodicals, magazines, and other texts meant to be read …

Georgia works great on small screens

Georgia was designed by Matthew Carter for Microsoft back in 1993. It was made to be legible when printed at small sizes or on a low-res screen (like the kind used in the early 1990s). It’s a transitional serif, so …