This is the first tip I’ve posted in a while. My fulltime job is as Marketing Manager for a nonprofit that puts on a giant festival each April. It’s called the Tom Tom Founders Festival, and you should definitely check …
Tip #37: Gestalt—Closure
Closure is a little more tricky to explain, but basically, the figure can sometimes relate to the ground in ways that implies other objects. In other words, your mind can connect dots to create new images. The examples below all …
Tip #36: Gestalt—Common fate
We perceive things that move together as being in a group with meaningful connections. In the video below, at first you see one group of circles, but shortly afterwards, your brain separates this group into two different groups, and it …
Tip #35: Gestalt—Good continuation
When figures create a pattern, we more easily understand and interpret them. In the example below, you can see the same data proposed in two different orders. The order on the left creates no clear patter, so your brain struggles …
Tip #34: Gestalt—Uniform connectedness
When objects are physically connected or are enclosed in a shape, we perceive them as being in a group. All of these must seem so obvious, but look at the examples below. You can see that logically there is nothing …
